1997年,蘋果公司推出了這則廣告,裡面出現了 Albert Einstein,Bob Dylan,Martin Luther King Jr,Richard Branson,John Lennon,R. Buckminster Fuller,Thomas Edison, Muhammad Ali,Ted Turner,Maria Callas,Mahatma Gandhi,Amelia Earhart,Alfred Hitchcock,Martha Graham,Jim Henson (with Kermit the Frog),Frank Lloyd Wright and Picasso. 這些人物的出線,只因為他們共同的特點——與眾不同. 與眾不同的人,看到的世界是與普通人不一樣的,他們所做的事情也不是普通人可以理解的. 而正是這些人,值得被尊崇,值得被紀念,因為他們推動了人類進步.
廣告旁白原文… Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some see them as the crazy ones, We see genius. Because the people who are crazy enough to think they can change the world, Are the ones who do.